WHY-RED? Whyred? WHYRED? There back.

What exactly is Whyred you ask? A Swedish Clothing Label. After a 10 year absence, founders Roland Hjort, Lena Patriksson and Jonas Clason are back at it again! The collection is exclusively available at UO stores. Styles consist of loose, masculine, and well fitted garments. The price range is best described as better and is now called the 'indie super label'- UO site. I must say the items are fab, it's such a shame they've been gone for a decade.

Here's a peek of inspiration missed.
(for MODERN eyes only).
Via UO