How do you SHOP?

Upon taking Fashion Promotion this semester, I figured I had already learned all the chapters due to prior retail work. But what I did not know was the technical term for shoppers. I thought this was pretty interesting. The book is called Promotion in the Merchandising Environment, 2nd Edition. Everett, and Swanson.

1. The STEADFAST Consumer- A brand loyalty consumer who is not concerned with Sales Promotion.

2. The LOYALTY Minimizer- This shopper is willing to look around for the best price, but will eventually return to the opted retailer.

3. The CATEGORY CONTINGENT- This consumer is semi-based on loyalty. If the product is important enough for them to see a difference in brands, the preferred brand wins.

4. The IMAGE REJECTOR- This consumer unfortunately prefers cheap prices over quality. Their loyalty is 0%, considering the other shoppers

So the next time your shopping, refer back to this post, and share who you are, and your experiences while finding your find! Happy shopping!!!! :)